BEATS  is a not-for-profit advocacy organisation founded by British East and South East Asians [BESEA] working in the Theatre and Screen industry.

We seek to:

  • Humanise the representation of British East and South East Asians in arts & culture.
  • Increase the visibility of British East and South East Asians on the stages and screens.
  • Advocate for equal opportunity for British East and South East Asians in the theatre and screen industry.

One of our means of achieving change is by directing the spotlight and mobilising the public to generate critical en masse support to key cultural events that act as catalysts for equality and representation for BESEA in the UK.


BBC’s latest high end drama series The Serpent started this week on BBC1. The Serpent, produced by Mammoth Pictures, focuses on the life of serial killer Charles Sobhraj, and was filmed across numerous Southeast Asian countries yet none of the main cast are East/South East Asian (ESEA), including the actor portraying half Vietnamese, half Indian Sobhraj. 

We at BEATS are once again calling for the BBC and other broadcasters to stop overlooking East and Southeast Asian talent when casting actors for shows depicting ESEA heritage characters. The Serpent is not an outlier, Mammoth Pictures has form on mounting prestige television shows that cast a white western gaze on East and South East Asia (see their recent The Singapore Grip for ITV). This homogenisation of Asian communities at best erases our presence and unique identities, at worst dehumanises ESEA people, using us as nothing more than background props. Whilst audiences grieve for the tragic (white) victims, who have been portrayed as highly developed individual characters in their own right, the same cannot be said for any of the ESEA characters in The Serpent who are barely there.

We respect pan-Asian casting but not when it excludes marginalised ESEA ethnic groups. Tahar Rahim and Amesh Edireweera, who play leading characters Charles Sobhraj and Ajay Chowdhury, are exceptional actors but there is absolutely no reason why the BBC should not be able to cast actors of ESEA heritage of the same calibre, especially when the opportunities for ESEA actors are so limited already.

Now more than ever, with discrimination rising against people of ESEA heritage due to racist Coronavirus messaging, the BBC and all other TV networks should take into consideration that responsible representation is vital.  

BEATS invites the producers of The Serpent and other productions involving ESEA characters and countries to discuss how they can improve representation in future productions.

This erasure and dehumanising of our communities has to stop. We are not your wallpaper. 


Domino’s Pizza’s latest advertising campaign thoughtlessly encourages sinophobic attitudes at a time when East and South East Asian [ESEA] communities are suffering an unprecedented increase in racism linked to coronavirus.  

The advert opens with three housemates discussing what to have for dinner. One of them replies “Anything but Chinese”. This remains unchallenged by the other characters. The statement itself is left open to interpretation, but the obvious implication is that Chinese food is bad. In the context of coronavirus, this is an irresponsible message. 

Sinophobic attitudes have risen sharply as a result of Covid racism, and reports of racist violence towards East and Southeast Asian people in the UK have trebled since the beginning of the pandemic. ESEA businesses, especially in the catering industry have suffered greatly across the UK, and many family run restaurants have had to shut down. A sharp increase of unemployment has affected ESEA communities internationally. 

The Domino’s advert appears to have exploited this opportunity to play non-white communities against each other. Their choice of “banter” is poorly-timed and will only exacerbate the sinophobic sentiment currently rampant in the UK.

The advert should be taken down immediately and a full apology issued from Domino’s and advertising agency VCCP, addressed to ESEAs and all viewers, for creating divisiveness within ethnic minority groups and taking a cheap shot at the already-hurting Chinese community. 

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BEATS have been in formation for over two years now – and what a ride it has been! We’ve overseen the formidable gold open of Crazy Rich Asians, led the campaign Living with Lams and supported numerous artistic endeavours from Forgotten to Summer Rolls.

Help us build the most comprehensive subscription base for BESEA arts & culture.  We want to help BESEA creators share their events, build a bigger audiences for BESEA work & create more opportunities for BESEA community.

All you need to do is SIGN UP!

If you have news to share ping us on beatsorguk@gmail.com.

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